By Lansdowne Partnership
July 12th, 2017
Our guide to choosing the right agent.
The agent you choose could be the difference between maximising the price obtained for your property or indeed not achieving a sale at all!
Clients look for ways in which they can increase or add value to their properties. The most efficient way is to appoint an experienced estate agent. Having been in this business for almost 20 years the fundamentals of a good agent have not changed through the highs and lows of the market.
The client needs to be comfortable with the agent they choose, have confidence in them and also connect with them. Selling your home is major step and a very stressful time in anyone’s life and an excellent working relationship is very much a pre-requisite.
While this is a broad topic the following are the main points to be taken into consideration when making that choice:
- Is the estate agent you appoint one who will actually handle the viewings and negotiations? It is paramount to have a senior agent selling your home or property. This is particularly important if your property is unusual or a one off design or has any complex issues with boundaries, easements or rights of way, multiple tenancies, life tenants etc. Many of these issues can throw up complexities that may impact on the price you achieve if not dealt with correctly and it is our belief that the skill set required is only something developed over time.
- Has the agent experience in selling properties such as yours, especially if they are protected structures, pre-63 or indeed country houses or farms. If the agent is out of their comfort zone they are less likely to be in contact with buyers looking for your particular type of property.
- Price – The old saying always rings true “ the market will determine the price” however, having an experienced agent familiar with your property type will assist greatly in establishing a realistic price that will entice prospective buyers to view and ultimately to offer to purchase your property.
- An experienced agent will be familiar with the local area in terms of schools, transport etc.
- Presentation – Have a look at your chosen agent’s previous sales and marketing material and consider their sales results.
- Strategy is key. Marketing a property at the right price will ensure it sells well. Overvaluing a property will limit your audience and under valuing wastes time for interested parties. Getting the price right is instrumental to a successful sale. In order to achieve this discuss the marketing strategy and agree it from the onset.
- Choosing a small or a large agency should not matter as long as the agent looking after your property is experienced, personable and gains your trust.
Experience Counts. With almost 20 years behind our team of highly qualified, professional and experienced agents, we have the skill set, expertise and personable approach to bringing your property to the market .